Top CRM Software for On-ground Teams in India

While starting and expanding a business is an exciting journey, managing your contacts and customer information can be difficult. Sticky notes, notepads, memories, and spreadsheets are used incoherently to keep track of everything. As a result, confusion, mistakes, and poor management are guaranteed.

However, do not worry! This disarray can be resolved to create organized joy. A key ally in managing customer relationships is CRM software. Having the best CRM software is essential in India, where businesses flourish, and customer interactions are crucial.

You can efficiently organize and compile information with the aid of a dependable CRM system, doing away with the hassles of dispersed data. Instead, it becomes the central location for storing and tracking all customer interactions, comments, and activities. With a CRM in place, you can improve customer experiences, streamline operations, and advance your company’s growth.

To transform the way you manage customer relationships and advance your business, it’s time to investigate the best CRM software options for on-the-ground teams in India. Prepare to embrace technology’s wonders and observe its beneficial effects on your company.

What Does a CRM System Mean?

Customer relationship management, or CRM, is primarily used to strengthen relationships with current clients. The primary goal is to maintain those customers’ satisfaction and happiness. That’s not all, though! CRM also helps locate potential clients and bring back clients who may have strayed.

Having a CRM-focused strategy in place now really benefits your on-the-ground teams. They can forge stronger connections with clients, which boosts sales. Additionally, it aids in the optimization of your marketing initiatives and maximizes cross-selling and upselling opportunities.

Web design companies can offer valuable advice to their clients when it comes to choosing CRM software. They leverage their expertise and industry knowledge to assess the specific needs and requirements of the client’s business.

Benefits of CRM software

Investing in CRM software can make a positive impact on your sales. Here’s why:

  • First, lead management can be automated with CRM software. It automatically keeps track of all the crucial information about your leads, protecting you from human error and the hassle of entering inaccurate data. You can rely on the fact that your lead information is accurate and current because of this.
  • A CRM system also maintains the confidentiality and security of customer data. This assists you in preventing any potential lapses in customer security, which is essential for establishing trust and upholding positive relations with your clients.
  • Next, CRM software helps you track your sales more efficiently. As your sales volume grows, manually keeping track of every transaction becomes daunting. However, CRM software monitors every sale and the associated information automatically, making it much simpler for you to stay organized and on top of your sales efforts.
  • Additionally, CRM software is essential for enhancing your overall sales success. It aids in improved communication across the sales funnel, speeding up and improving the deal-closing efficiency. This implies that you can benefit from higher sales and a more efficient sales procedure.
  • Lastly, CRM software provides you with valuable reports and analysis. These reports offer insights into customer data, sales trends, and other essential metrics. With this knowledge, you can make more competent judgments, better plan your marketing strategy, and even automate some sales procedures.

Therefore, spending money on CRM software might genuinely transform your small firm. It assists you in automating lead management, upholding client privacy, tracking sales effectively, enhancing your overall sales performance, and offering insightful data and analysis. So, if you want to grow your company, it’s something to think about!

What is the top CRM software in India?

There are many choices to think about when it comes to CRM software in India. There are hundreds of them out there! Choosing the best one for your company might be challenging because each has a unique set of features and price options. Do you realize how daunting it can be?

To help you decide, we’ve compiled a list of some of the best CRM software options in India. They are as follows:

  1. EngageBay


A variety of fantastic products from EngageBay can fully automate numerous business processes for your company, acting as an all-in-one solution. You can easily manage contacts with their software, track sales performance, automate communication, and streamline procedures. It also helps to generate and nurture leads to increase user engagement.

The software from EngageBay is highly flexible and adaptable, which is its best feature. It can be customized to meet your individual requirements, and you can modify it as you go to strengthen your tactics. For example, their CRM (Customer Relationship Management) system can help you create campaigns, monitor your sales funnel, schedule tasks, or gain in-depth insights. It combines various processes to match your goals perfectly. And I assure you that using this platform will significantly improve your customers’ overall experience.

The CRM software from EngageBay is actually free to try out! Yes, that is correct. However, to allow you to fully appreciate it before committing, they offer a free trial.

  1. Zoho


The best CRM software in India is Zoho CRM. It streamlines your sales efforts, keeps track of leads, and speeds up deal closing. It’s like having your very own sales representative!

The abundance of valuable features in Zoho CRM can significantly increase your sales productivity. Even better, it can handle operations at the enterprise level and has automation capabilities. Additionally, it is incredibly adaptable and supports multi-channel communication, allowing you to connect with your clients on a variety of platforms. The best part is that you can modify it to meet your unique business requirements. It’s all about selling more effectively, quickly, and shrewdly!

Small and medium businesses, as well as one-person businesses, will significantly benefit from this software. It makes it simpler to connect with your clients by enabling engagement across various platforms. In addition, the information about prospects can be imported from occasions like trade shows, webinars, and seminars, which is an excellent feature. It’s a practical way to manage all of your prospective leads.

Zoho CRM is definitely worth looking into if you’re looking for a robust CRM tool that can help you streamline your sales process and grow your business.

  1. Salesforce


Salesforce is a really complete CRM tool with all the features you could possibly need to manage your sales process. Lead management, opportunity management, email integration, and contact management are just a few of the features that are included as standard. Additionally, you can set up workflows and approvals, sync and share files, and even forecast sales.

The best part is that you can access all of this via the Salesforce mobile app, which is available for iOS and Android. As a result, you can stay connected and access your dashboards for real-time information, whether you’re using an iPhone or a Samsung device. Additionally, the app is made to increase productivity throughout your entire team, even when they are on the go.

  1. Freshsales


Freshsales is a perfect option for managing many leads in one location because it is a highly developed CRM software that includes all the standard tools one would expect.

The cutting-edge features that Freshsales provides are what stand out. For example, to make life easier for your sales team, call routing, call recording, and even auto-dialers are available. But, hey, they still needed to be done there! They also included affiliate management so you could manage your alliances and partnerships.

That’s not all, though. By enabling you to validate and distribute leads across various communication channels, Freshsales goes one step further. Reaching your prospects wherever they are is critical. It can even track emails and tell you when they have been opened, which is a neat trick. Amazing, isn’t that?

Here is why Freshsales is regarded as one of India’s top CRM systems. Again, the influence of history is key. You can review earlier conversations you had with prospects. This implies that you can draw lessons from previous interactions and apply them to developing your communication plans going forward. It’s like having a personal library of insightful information at your disposal.

Therefore, Freshsales might be the ideal choice if you’re looking for a CRM that goes above and beyond.

  1. Maple CRM

Maple CRM

Many small and medium-sized businesses (SMBs) choose Maple CRM. It offers a thorough overview of sales and marketing performance, assisting in improving client interactions and encouraging client loyalty.

The unique features of Maple CRM are one of the things that set it apart. For instance, it has access control and team management features, allowing you to collaborate with your coworkers and manage who has access to what. Additionally, it provides workflow automation, allowing you to speed up time-consuming, repetitive tasks. Oh, and here’s a cool feature: automated lead assignment, which enables you to assign leads to the appropriate team members automatically.

But there’s more! Your life will be made more accessible by Maple CRM’s invoice and quotation builder. Without any hassle, you can quickly produce quotes and invoices with a professional appearance. How convenient is that?

Maple CRM may be what you’re looking for if you need a robust, user-friendly CRM solution with some cool features.

  1. SalesBabu CRM

SalesBabu CRM

A great tool that will up your customer engagement game is SalesBabu. It has a ton of cool features, like inventory management, expense and payroll management, and even GST billing, that can help you increase your sales and revenue.

To keep your customers happy and satisfied, SalesBabu provides a customer help desk and after-sales service. It also has a clever CRM feature that can automate a lot of your business requirements.

  1. SalezShark


SalezShark is a fantastic tool that can help you develop winning sales strategies and gather insightful customer data. One of the best choices for start-ups and small businesses when it comes to CRM software in India. The great thing about it is that it also aids in improving your rapport with clients, which ultimately boosts sales.

SalezShark is unique due to its outstanding features. It provides marketing automation, which can help you with your marketing efforts by saving you time and effort. Thanks to its unified data solution, you can easily access and manage all of your customer data in one location. In addition, you can learn helpful information from the relationship intelligence feature to better understand your customers. Finally, of course, there is also sales automation to make your sales processes more efficient.

  1. Agile CRM

Agile CRM

Agile CRM is a piece of software that is incredibly user-friendly and loaded with unique features and integrations. It combines sales and marketing capabilities to give you total customer engagement and simplify the selling process.

But there’s more! Appointment scheduling, email tracking, mobile tracking, marketing automation, project management, and telephony are just a few of the really cool features it has to offer.

  1. Nextsky Sales

Nextsky Sales

Software designed with manufacturers in mind is called Nextsky Sales. It has all the features you require, including deal management, invoice generation, and lead tracking and alerts. Additionally, it supports contact management and sales management. Therefore, it is the ideal software for teams that work quickly.

You can easily track user behavior with Nextsky Sales, which puts you in a better position to comprehend your customers. And what’s this? Even your sales operations are optimized by the product!

  1. Cratio CRM

Cratio CRM

Your marketing and sales performance can be improved with the help of Cratio CRM. It is jam-packed with appealing and practical features that will undoubtedly be useful. Utilize its email and website tracking features to keep tabs on the success of your campaigns. To efficiently organize and prioritize your leads, it also provides lead management.

With the help of personalized, timed messages, you can nurture your prospects with the automated drip marketing feature, which is revolutionary. You can automate your processes, streamline your workflow, and gain valuable time back.

The fact that Cratio CRM has a version that is suitable for mobile devices is fantastic. This indicates that you can manage and access your information from anywhere, including while traveling. Moreover, it is convenient and guarantees that you never miss an important update or opportunity.

  1. Tentacle


Tentacle is a fantastic cloud-based application ideal for small and medium-sized businesses. It functions as your personal virtual assistant who is available 24/7 for online support. Let me tell you, and it’s regarded as one of India’s top CRM programs!

That’s not all, though. Tentacle’s capabilities go far beyond just overseeing client interactions. It functions as a kind of secret weapon for sales teams, assisting them in increasing productivity, enhancing customer service, and even lowering operating costs, and it’s a real game-changer!

And what’s this? Tentacle also aids in lead management and close monitoring of your sales force. It’s similar to having a personal sales manager who ensures everything is on schedule. The way it streamlines your sales process and maintains organization is awe-inspiring.

Tentacle is thus a cloud-based application that is excellent for small and medium-sized businesses, provides 24/7 online support, and is regarded as one of the best CRM software in India. Moreover, it’s a reliable tool that will boost your efforts in customer service and sales.

  1. SAP CRM


One of the most widely used platforms for customer relationship management (CRM) is SAP CRM software. Businesses frequently use it to improve employee performance and customer interactions, which ultimately leads to better business growth.

One of the best things about SAP CRM software is that, depending on your particular requirements, you have the choice of using it on-premises or in the cloud. As a result, it is very adaptable and can satisfy various customer needs.

The SAP CRM software is essential for customer engagement, marketing, and sales. It aids companies in enhancing their approaches to customer engagement, streamlining their marketing initiatives, and improving their sales procedures. In addition, this software helps businesses save time and money by integrating and automating all customer-facing tasks.

Overall, SAP CRM software is a potent tool that can completely change how businesses interact with their clients and boost productivity.

  1. Hubspot


A well-known CRM software provider in India is Hubspot. Small and medium-sized businesses can use the software they provide to improve their business operations by raising sales and lowering workloads. Guess what, too? Extremely simple to use!

People from all walks of life use the CRM software from Hubspot, which comes in a version that can be installed on mobile devices so users can access it whenever and wherever they want. This ease is truly amazing.

Sales automation is another outstanding feature of this CRM, allowing users to concentrate on other vital areas of their business while the program effectively handles their sales. When a sale happens, it acts as a helpful assistant who keeps you in touch with your partners. It is truly incredible.

Therefore, Hubspot’s CRM software is something to consider if you’re a small or medium-sized business looking to boost your sales and streamline your workload. Ask the companies above; they will attest to their success in promoting business expansion and improving client relationships.

  1. Sage CRM

Sage CRM

Sage Group is undeniably the world’s largest business software vendor. Their achievements are genuinely extraordinary, with an excellent track record of over 25 years and an excellent customer base of 6.1 million.

Let’s move on to the topic of Sage CRM Software in India. It is a division of the Sage Group and specializes in offering CRM, ERP, and payroll solutions. They serve more than 1000 customers in India, where they have a considerable presence. These clients are from a range of sectors, including trading and distribution, services, manufacturing, IT or ITES, media, financial services, travel, hospitality, and professional services.

Contact management, sales force automation, marketing automation, customer care and support, collaboration and communication tools, analytics and reporting capabilities, and connection with other corporate systems are just a few of the features available in Sage CRM software. In addition, it supports efficient customer service, effective customer relationship management, targeted marketing campaigns, team collaboration, analytics-driven insight gathering, and seamless data integration with existing corporate applications.

A significant competitor in the commercial software market, Sage Group is renowned for its broad knowledge and sizable customer base. Customer relationship management, enterprise resource planning, and payroll management are the areas of expertise of their Indian affiliate, Sage CRM Software. In addition, they are well-established in a wide range of sectors, including trade, services, manufacturing, information technology, media, banking, travel, and hospitality.

What is the market potential of e-CRM in India?

The market potential for e-CRM (Electronic Customer Relationship Management) in India is significant. With increased internet penetration and smartphone usage, India is rapidly digitalizing, creating a favorable climate for e-commerce and online business activity.

E-CRM provides considerable benefits to firms by assisting them in properly managing and improving their client connections. In addition, it enables businesses to boost customer satisfaction and retention by streamlining their sales, marketing, and customer service processes.

Several factors contribute to the e-CRM market potential in India. To begin with, the country has a large population, which provides a large customer base for firms to target. Second, the rising middle class and rising disposable income have increased demand for products and services, offering the potential for businesses to interact successfully and serve customers through e-CRM.

The introduction of social media and other digital platforms has also changed how consumers engage with brands. Businesses can track and interact with customers through a variety of online channels, including social media sites, email, and live chat, using e-CRM solutions, enabling timely and personalized interactions.

Furthermore, efforts like Digital India and Make in India by the Indian government have supported digital transformation across sectors, increasing the adoption of e-CRM solutions. As a result, companies in industries ranging from e-commerce to retail, finance, telecommunications, and healthcare increasingly recognize the value of e-CRM in gaining a competitive advantage and providing excellent client experiences.

However, while the market potential is high, there are still obstacles to overcome. These include technical constraints, such as limited internet connectivity in rural areas, data protection concerns, and the requirement for qualified personnel who can effectively design and administer e-CRM systems.

Overall, given the favorable market conditions, rising consumer demand, and growing recognition of the importance of customer relationship management, the market potential for e-CRM in India is significant, making it an appealing opportunity for businesses to leverage technology and improve their customer-centric strategies.


Due to the many advantages it provides, small and medium businesses find CRM software to be extremely valuable. CRM software was initially primarily developed for sales and PR professionals to improve their communication tracking and organization. After that, it served as a valuable tool for companies. However, CRM solutions have improved even more as the market and environment changed.

These solutions now play a crucial role in marketing, communication, customer relationship management, and even intermediate project management, in addition to helping with sales and public relations. Some CRM software includes even more features, such as call capabilities and chatbots. Because they can now use the system to communicate directly with clients, this is especially advantageous for representatives.

A comprehensive solution for managing customer relationships, communication, marketing, and project management, CRM software has broadened its scope to meet a variety of business needs. For example, the addition of a chatbot and calling capabilities streamlines the process for representatives and improves the effectiveness of their interactions with clients.


What is CRM software?

CRM software is a technological aid created to assist businesses in managing and streamlining their customer interactions, sales processes, and general relationship management. It is explicitly designed for on-the-ground teams, such as sales representatives or field agents, who interact with customers face-to-face.

Why is CRM software required?

The ability to manage customer relationships, track leads, manage sales pipelines, automate repetitive tasks, and boost productivity are all benefits that on-the-ground teams in India can gain from CRM software. In addition, teams can access customer data in real-time, work together without any issues, and provide personalized experiences, which improves customer satisfaction and boosts sales.

What are some of the most widely used CRM applications in India?

In India, some popular CRM software options include Zoho CRM, Salesforce, Freshworks CRM, HubSpot CRM, and Agile CRM.

Can mobile devices access CRM software?

The majority of CRM software providers indeed offer mobile applications or interfaces that are mobile-optimized. As a result, anyone can access and manage customer data, track leads, and carry out other CRM tasks on their smartphones or tablets.

How much does CRM software typically cost in India?

CRM software in India ranges in price depending on the provider, features provided, and user count. Therefore, before choosing, it’s crucial to assess your team’s unique requirements and weigh your options in terms of cost.

Can CRM software be integrated with other tools used?

Yes, CRM software frequently offers integration capabilities with various tools, including email clients, calendars, collaboration tools, project management software, and communication platforms.

Can CRM software produce reports and analytics?

Yes, CRM software frequently has reporting and analytics features. Various reports, including those on sales performance, lead conversion rates, customer satisfaction metrics, and others, can be produced. The software can improve sales and customer management strategies by using these insights to make data-driven decisions, pinpoint problem areas, and identify growth opportunities.

Does CRM software provide data security?

Encryption, access controls, backups, and regulatory compliance are priorities for reputable CRM providers when it comes to data security. Pick a service provider that has a good record of protecting user information.

Can CRM software be customized?

Many CRM solutions provide customization tools for fields, workflows, and automation to meet specific company requirements. When choosing a CRM solution, consider customization capabilities.

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