SEO Migration Services
Website migration mastered by PageTraffic’s experience
Planning a website or domain migration? Why not do it right and remove the chances of any traffic drops! If website migration is on the fritz, don’t panic. PageTraffic can help you migrate it without affecting organic traffic.
CLIENTS
SEO Agency chosen by Small, Mid Size and Big Companies.
If you’re launching a website and don’t do any SEO migration work, you can expect your organic traffic to drop by 40% or more on average!
With our website migrations, on average you can expect a 15% increase in organic traffic.
Migrating a website can be an exciting process, but it’s also pretty complicated. There are many things that need to happen in order for your site make the switch cleanly and without issue – like updating URLs or tags on content as well as moving internal links from one place on different pages of the webpage (which need to be updated) so they all point towards their new target address instead.
At PageTraffic, we’ve migrated 100s of websites since 2002. Our SEO experts will take an inventory of the current content and organic traffic while evaluating the site’s current performance. They will then prioritize tasks so you don’t lose traffic in migration process and mitigates as much SEO risk as possible, while keeping you ranked higher in search engines.
WHAT ARE THE RISKS OF A SITE MIGRATION?
If you’re planning a website redesign, you should think about SEO migration. Without SEO migration, the average website loses 30-50 percent of its organic traffic overnight.
It’s a lot easier to keep ranks than it is to regain them, and it avoids a long uphill battle with significant revenue loss.
10 TYPES OF SITE MIGRATIONS AND THEIR RISKS WE HELP YOU NAVIGATE
Protocol migration
is changing your website protocol from HTTP to HTTPS. The only thing that could go wrong with this transition is that it requires a sitewide URL change.
Subdomain migration
is when a business decides to move one or more domains into subdomains, they are taking on the risk that search engines will reevaluate their site. This is because Google considers sub domain as a new domain.
Domain migration
What is the riskiest part about a domain migration? Changing your entire website and all of its URLs. (from www.oldsite.com to www.newsite.com) This often comes with design, content or structure changes that you may not be prepared for!
Top-level domain migration
A business needs to launch an international website and move from ccTLDs (country code top-level domains) like .us or .ca into gTLDS or the other way around. Top level domain migration can be a complicated process, which is why you should always get professional help.
Content management system migration
Migrating from one content management system (CMS) to another, like moving from WordPress to Shopify can be a tricky business. One of the most important aspects is making sure you follow all URL rewriting parameters which often can be little tricky.
A visual redesign
This can range from modest design tweaks to a complete website overhaul with significant coding and copy modifications. The risk is relatively low because there are no major structural or URL changes.
Structural migration
When making structural changes to your website like updating internal linking, improving user journey or easing site navigation the type of change can have an adverse effect on users experience if linking and redirections are not done right.
Hybrid migrations
Hybrid migrations are migrations that combine some or all of the above migrations. These type of migrations shouldn’t go without assistance from an SEO expert, especially if there is a concern of organic traffic and rankings loss.
PARTIAL WEBSITE MIGRATION
Partial website migrations include things like switching to a mobile configuration, indexing applications, and developing a PWA website.
All-of-The-Above Migrations
The riskiest migration involves several or all of these changes. These comprehensive migrations can pay off big time – only if they’re done right and can kill the site traffic entirely if not done right.
Looking for an SEO expert to migrate your website?
Let us help you move your site without any broken links, downtime or database errors.
WHY OUR CLIENTS TRUST US
We have over 20+ years of experience in site migrations and SEO
Retain Rankings, Traffic, & Conversions
Comprehensive Data Interpretation
Minimal Traffic Loss
Continuous Performance Monitoring
Positioning for Future Organic Traffic Growth
Clear, Concise Reporting & Communication
Protect, Grow Online Authority & Visibility
Custom-Tailored Strategic Planning
Dedicated Account Manager & Additional Support
Looking for an SEO expert to migrate your website?
Let us help you move your site without any broken links, downtime or database errors.
OUR SEO WEBSITE MIGRATION SERVICES
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SEO Migration Plan -
Website Domain Migrations -
Content Migration Services
SEO Migration Plan
It’s a lot like moving house – you need to get all your stuff in order before, packed up and ready for transport, which means ensuring everything is well documented including existing rankings, URL structure, title, metas, H tags and content.
We offer a comprehensive SEO migration plan that will ensure a smooth transition to our services. Our team of experts will work with you to identify and address any potential issues.
Website Domain Migrations
Website domain migrations can be a difficult and time-consuming process. The first step should always include security updates, as well as maintenance or rebranding when necessary – just to name some of the possibilities! When you’re looking into changing your site’s URLs (the internet address for each page), it is critical that everything gets handled correctly from start to finish so all content remains accessible without interruption during this transition period while new domains take over use on old ones’ websites. This will ensure a smooth and successful migration process as well as better long-term maintenance of both domains by avoiding any issues with redirects or broken links which could lead visitors leaving for another site altogether!
It’s not just about the website you’re switching from, but also where it is located and what kind of content there may be on that domain name as well! With PageTraffic by your side though – we’ve got this covered for ya’ll thanks to our proven tactics built around each client’s individual needs; no matter if its small or large scale at hand here–we will always provide tailored website domain migration solutions designed specifically with YOU in mind.
Content Migration Services
It’s not just about the website you’re switching from, but also where it is located and what kind of content there may be on that domain name as well! With PageTraffic by your side though – we’ve got this covered for ya’ll thanks to our proven tactics built around each client’s individual needs; no matter if its small or large scale at hand here–we will always provide tailored website domain migration solutions designed specifically with YOU in mind.
PageTraffic’s content migration experts are here to help you migrate your website content so that search engines and visitors alike experience a seamless transition. We’ll make sure the process is painless for both of them – plus,your business continues growing!
WHAT IS INCLUDED IN SEO MIGRATION SERVICES?
Planning
Before starting any migration process, it is important to plan and strategize. Our team will work with you to come up with a plan that meets your specific needs and goals. This includes alignment of objectives, setting KPIs and gathering variables.
Research
Prior to starting any migration, it is important to research the current state of your website and its organic state. This will help us determine what changes need to be monitored during the migration process. It includes crawling existing sites, recording mobile and desktop speeds, measuring site rankings, gathering backlinks data that need updates.
New Design and Development Review
Before migrating to a new website, it is important to review the new design and development to ensure that it meets SEO best practices.
Our team will work with you to ensure that your new website is designed and developed in a way that meets SEO best practices. We will also help you prepare for the launch of your new website and make sure that it is fully SEO optimized before it goes live. We will reviewing new site architecture, On-page Structure etc and suggest appropriate changes in new page vis-à-vis old webpage.
Internal Linking & 301 Plan
Prior to starting the migration process, it is important to audit your internal linking structure and map out a 301 plan. This will ensure that all links are redirected properly and no 404 errors are created. We create a page-wise 301 list. Helping redirect old webpage URL to new URL Structure.
Sitemap / Robots Review
PageTraffic’s team will review your sitemap and robots.txt file to check for any errors or warnings that may need to be fixed before starting the migration. We will then suggest updated sitemaps of new website, while also suggesting changes to do in the new robots.txt.
Code optimization & recommendation of new pages
PageTraffic’s team of experienced SEOs will review your new website’s code and make recommendations for improvement. Including but not limited to schema, internal linking, canonical tag, image tags, crawl errors and more.
Measuring Impact
After the launch, creating Google Data Studio report of impact of the launch and monitoring Google Analytics and Google Search Console for the next 2-4 weeks and taking corrective measures wherever need be.
OUR SEO MIGRATION PROCESS
PageTraffic has a detailed SEO Migrations Process to ensure a smooth and successful migration.
Right from evaluating your website and its current SEO state. We will analyze your website’s current SEO rankings, traffic, backlinks, and more. This will help us understand the current state of your website’s SEO. We will then develop a customized SEO migration plan to help migrate your website for better search engine rankings. This plan will include steps to improve your website’s SEO, traffic, and more.
Find below the pre and post audit steps we take while helping you do the SEO Migration:
Pre-Audit
- Complete scrape of the current site
- Complete scrape of the staged site
- Check for URL site architecture changes
- Cross-check sitemaps for Orphan URLs
- Internal link audit
- Map out any 301 redirects
- Map out page URLs
- Map out title tags
- Map out H Tags
- Map out meta descriptions
- Identify top pages with the most organic traffic
Post-Audit
- Complete scrape of the new site
- Check sitemap
- Check internal links
- Check 301 redirects work (if any)
- Check for dead 404 pages
- Check correct title tags are in place
- Check correct H1s are used
- Check meta descriptions
- Monitor organic traffic for top pages closely over the next 2-4 weeks
- Annotate Google Analytics and mark date when the new site went live
Looking for an SEO expert to migrate your website?
Let us help you move your site without any broken links, downtime or database errors.
FAQ
FREQUENTLY ASKED QUESTIONS ABOUT SEO Website Migration
Some of the more common questions our clients are asking regarding Website Migration Service.
What is website migration?
SEO website migration is the process of transferring a website from one domain to another, while ensuring that the site’s search engine optimization (SEO) is maintained. This can be a difficult process, as it is important to ensure that the new site retains its search engine rankings and traffic.
What are the types of website migrations?
- Manual Migration – This is the most basic type of migration and is done by hand. This type of migration is usually used for small websites with a limited number of pages.
- Partial Automated Migration – This type of migration uses a software tool to automate some of the migration process. This type of migration is usually used for larger websites with a lot of pages.
- Full Automated Migration – This type of migration uses a software tool to automate the entire migration process.
What Are the Different Platforms Usually Migrated?
There are many platforms that can be migrated, but some of the most common ones includes WordPress, Bigcommerce, Magento, php, shopify, OpenCart, Joomla, Weebly, Wix, Drupal,
How does PageTraffic help with website migrations?
PageTraffic offers a variety of services to help with SEO website migrations. We can help you with everything from planning and executing the migration to ensuring that the new site is properly optimized for search engines. We also offer post-migration SEO services to help you get the most out of your new site.
What are the benefits of website migration?
PageTraffic’s SEO website migration services provide a number of benefits, including:
- Improved search engine rankings – A well-executed website migration can result in improved search engine rankings due to the new website being better optimized for search engines.
- Increased website traffic – After the migration is complete, the website will be able to attract more visitors, resulting in increased website traffic.
- Improved customer conversion rates – With a better user experience and improved search engine rankings, the website can see an increase in customer conversion rates.
- Reduced site abandonment rates – One of the biggest benefits of website migration is that it can help to reduce site abandonment rates, as users will have a smoother experience on the new website.
What Are Potential Risks of a Website Migration?
When migrating a website, there are several potential risks that can affect your site’s SEO. Losing Rankings: One of the biggest risks of a website migration is losing your site’s ranking in search engines. If your site is not properly redirected, the search engine may index the old URL rather than the new one, resulting in a ranking drop.
What are the steps involved in a website migration?
There are a few steps involved in website migration:
- Back up your website files and database.
- Create a staging environment where you can test the new website.
- Copy your website files and database to the staging environment.
- Test the new website.
- Make any necessary changes.
How much time do you expect to have similar traffic as before migration?
We do not expect any traffic degradation as a result of the website migration if done properly.
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