When working on SEO, one of the main things you need to do is create content and web pages filled with relevant and popular keywords to boost your search engine ranking. You need to work with a keyword research tool that delivers updated insights for the most lucrative results.
SEMRush is one such tool that can help you during that time. It has 471,000 active users, with 67,000 Semrush customers on paid plans.
SEMRush is not only a keyword research tool but a complete SEO package that can significantly grow your business or online store. Once you hire SEO services, you can make the most of that tool.
However, you should know how to use it effectively and its benefits for your business. Here is a detailed guide on how to do so.
Let’s dive in.
How to Use SEMRush to Improve Your SEO?
SEMRush helps you find keywords required to create engaging and valuable content that interests your target audience. But, you can use this tool to upgrade your digital marketing strategy in mainly five ways, including the toolkits below:
- Social Media
- PR and Content
- Market Research
- Paid Traffic
SEMRush’s SEO Toolkit is an all-inclusive data analytics tool that helps audit your website and webpages to find weak points and analyze backlinks. The user-friendly and straightforward dashboard allows you to see data for top keywords, track our website performance, and spot errors that restrict its functioning.
Many businesses use SEMRush mainly for keyword research, identifying topics, and search terms related to your business. You can target content and link building to rank high on SERPs and drive qualified website visitors from search engines.
SEMRush has over 5.3 billion keywords in its keyword database, including 780 million in the US, 647 million in Brazil, 401 million in France, and 245 million in the UK. To initiate your digital marketing strategy or implement ideas to upgrade your campaigns, you should look at your competitors’ performance.
When you perform a competitor audit across your marketing channels or focus on only one of them, you can identify what they are or are not doing well and the areas where you can beat them. Technical SEO has reawakened in the last few years as links have become expensive and riskier. The search engines have also started implementing advanced machine learning to identify entities, topics, and topical relevance.
You can set up a weekly automated website crawl, which emails you once completed and helps you understand the website modifications, issues to search engine ranking, and what improves your online presence. SEMRush comes with a rich database of keywords and a massive backlink database, which you can use to find potential links to your website.
SEMRush’s Link Building tool helps you customize templates and increase outreach in a project on a website you own. You can also profoundly analyze competitor backlinks with the Backlink Gap tool and have a robust setup for performing link outreach.
SEMRush functions as a full extension of social media performance. The Social Media Toolkit looks at the performance of all your posts, schedules posts beforehand, and boosts Facebook posts.
Using SEMRush gives a clear idea of your competitors’ social media strategies and builds an expansive presence on those platforms.
SEMRush comes with a Content Marketing Toolkit, which presents your entire content performance. Let’s say you write a blog on one of your products. The Content Marketing Toolkit tells you clearly how your blog is performing on search engines and makes the required changes to improve performance.
The unique tool includes an editorial calendar for your team to strategize and create your content.
As the digital marketplace is cutthroat competitive, you should have proper plans to beat your competitors on the internet. SEMRush’s Competitive Research Toolkit shows you the total number of visits and visitor engagement you acquired on your website across many devices.
You can also see the average duration visitors spend on every web page and the bounce rate percentage. The toolkit helps you find trends and modify content to drive more traffic and sell more products and services than your competitors.
SEMRush comes with an Advertising Toolkit, which helps you identify paid search trends and displays the highest and lowest average CPC for your SEO campaign. It can also break down the PPC cost in your segment.
How Much Does SEMRush Cost?
With the availability of various SEO and keyword research tools, choosing the suitable options tends to get tough, mainly if you are an SEO beginner. As SEMRush delivers a detailed overall UX, any eCommerce business can make the most of its features.
Here are the different SEMRush pricing models depending on the type of business you are involved in:
- Business ($399.95/month, for larger eCommerce businesses/agencies)
- Guru ($199.95/month for small businesses and start-up agencies)
- Pro ($99.95/month for freelancers)
- Enterprise (custom priced to meet your custom needs)
Before getting a monthly/yearly subscription, you can try SEMRush free trial options available for both “Guru” and “Pro” models.
Hopefully, this post helped you understand how to use SEMRush to improve your SEO and grow your online business. So, start using this tool following the tips mentioned above.
Frequently Asked Questions
What is the difference between SEM and Google Analytics?
The primary difference between the two is the GA provides the details and insights into your own website, while SEMRush can be used to gain insights about your competition.
What can I do with SEMRush?
● Identify your competition.
● Identify the top performing content of your competition.
● Identify your top ranked keywords.
● Discover ways to monetize your website.
● Find link building opportunities.