Outsource Link Building the White-Hat Way: A Tactical Approach

Hiring agencies to help with link building has become a common way for businesses to boost their website’s rankings. In the online world, getting good backlinks is important for boosting rankings, increasing website visitors, and making your site more visible.

Creating a strong link profile takes time, knowledge, and careful planning, which can be hard for in-house teams that are already busy with many other tasks. This is where getting help from outside sources for link-building becomes useful.

By working with experts or specialized agencies, companies can use their skills and tools to get good backlinks that help with their SEO aims. Outsourcing lets companies use skills and experience that they might not have in-house.

Outsourcing link building, like any business choice, has its own challenges and things to think about. It’s important to choose the right agency or service provider for the job. In this post, we will explain extensively about how to outsource link building.

Steps to Outsource Link Building

Hiring experienced SEO services in India to outsource your link building needs ensures high-quality, white-hat backlinks that drive sustainable search engine growth.

1. Make Sure Your Website Is Ready

Link building is only one part of a good SEO plan. You will only get the best value for your money if everything else is working properly too. Before you hire someone to help with building links, you need to make sure your website is ready. It’s important to have a strong base first. Here are some clues that show you are prepared. 

You Understand How Link Building is Part of Your Strategy

The best time to get help with link building is when you have a good SEO plan and understand how link building can help you. Here are some situations when you should use link building:

• When you’re creating a new website and want to start it quickly.
• You’ve started working on a new website that needs a lot of links to improve its visibility. You want to improve an ongoing project.

No matter why, having a good plan makes sure the links you create will be as effective as possible. If you have experience in building websites or working with SEO, you’re probably more likely to have a plan.

What if you don’t have much experience? How can you tell if links on your website will help it? Here are some usual signs that might mean it is:

Content Not Ranking Not as High as You Like

Content is really important for any SEO plan. It’s just as important as creating links. A sign that you’re ready to hire someone for link building is if you have a website with content that isn’t ranking well on the first page or in the top few pages of search results.

If Google doesn’t approve of your content, building links won’t help it rank higher. We believe now is a great time to start building links because if your content ranks well, it shows that Google trusts it. Getting links might be all you need to improve your rankings.

Competitors Have Better Authority

If the websites of your competitors are more trusted than yours, it’s a good sign that you could gain from building links. This doesn’t mean you can never rank higher than them. You can do better than bigger websites if your content is higher quality or if it fits the search term better.

It just means that these sites have a head start in getting a better rank. In this situation, getting links to your website can help it be as good as your competitors’, making the competition fair.

Pages Above You Have More Links

Your domain isn’t the only thing that affects your ranking. The collection of links to each page also affects how well it ranks. If you’re focusing on a particular keyword and all the other pages above yours have more links directed to them, it means you should try to get more links for your page.

What if My Site is Not Ranking?

If your website has a lot of content but it doesn’t appear in the top 100 search results, it might mean you should focus on improving your content before getting help with link building. Check out the other articles that show up for the keywords you want to use. 

Compare them to your article to find ways to make yours better. Another problem might be that the keywords are very popular. Use an SEO tool to check how hard it is to rank for a keyword and to see how strong other websites are that show up in search results.

Also Read: How To Do Internal Linking To Boost SEO Rankings

2. Understand Link Building

Knowing how the process works helps you evaluate the results that the agency gives. The main reason to outsource a task is that you don’t need to be an expert. It’s good to know what you’re paying for when you hire someone to do link building. Here’s a quick list of the key things to consider when creating links.

• Links from websites that are trusted and well-known are usually more valuable than links from less trusted sites. For example, a link from Forbes is much more valuable than a link from a website that was made just six months ago.
• How relevant a link is also affects how well it works. If your business is a real estate software tool, getting a link from a real estate website is usually more valuable than getting one from a golf site.
• Links that are simple to create usually aren’t very valuable. For example, links from profiles in social media will not greatly affect your rankings. Directory sites are websites where anyone can get links. These links won’t make a difference either.

You should stay away from links on bad websites, like link farms. These are websites that look like real ones and usually have a good rating. But really, they are only there for the owner to make money by connecting to other websites.

You can easily find these websites if you know what to check for. Common signs are low natural visitors and articles on many different subjects.

3. Think About Your Budget

The next thing to do is think about how much money you can spend. Hiring someone to build links isn’t cheap, especially if you want good quality. There are many services you can choose from that fit different budgets.

Consider buying individual links if you can spend a few hundred dollars each month. This isn’t the quickest method to get links, but it can be a good way to create links to particular web pages on your site.

As time goes on, your website will become more trusted and credible. If you can spend a minimum of a thousand dollars each month, you can think about choosing a managed plan. This is like getting a team to help build links to your website gradually.

You will receive a plan designed for your website, and it might save you money on links over time. If you run an SEO agency and want to get help with your link building, consider using white label link building services.

What Affects the Price of Link Building?

These prices might look high at first. But it makes sense when you think about all the things involved in building links. Four key factors are:

Outreach: Link builders contact website owners to create connections. This takes time and also requires special (and expensive) email tools.

Content Creation: You need to hire a writer to make an article that includes the link for guest posts. This isn’t low-cost if you want a high-quality article that will show your brand positively.

Strategy: The monthly outreach plans include the expenses for building links. These services help you make a plan that will get you the most good links.

Placement Fees: Some websites, even the trustworthy ones, might ask for a fee to post links. You can decide not to use paid links, but it’s really hard to get links for free in areas like finance.

How About Less Expensive Services?

Using inexpensive link-building services can cause problems that may hurt your website’s long-term SEO success. One of the main problems is using bad SEO techniques, like getting spammy or low-quality links, which can lead to penalties from crawlers.

These backlinks might come from unrelated or questionable websites. This can lower your site’s trustworthiness and cause a big drop in its rankings. Also, low-cost services might focus on getting a lot of backlinks instead of good ones.

This means they may create many links that aren’t important or trustworthy, which could hurt your website’s online presence instead of helping it. Another worry is that cheap services might not spend enough on research or specific plans.

This can result in your website being connected to bad domains that don’t help your SEO at all. This can result in wasting resources and not being able to see clear returns on investment. Also, these services usually don’t share much information or keep in touch.

So, it’s hard to see how things are going and to judge the quality of the backlinks being created. Looking for inexpensive link-building services might bring quick benefits, but it carries serious long-term risks that could harm your website’s reputation and its overall performance.

4. Hire the Right Person

You have two main choices for link building: hire a freelancer or hire an agency. Neither choice is better than the other; you can find both good and bad examples of each. But the two types of outsourcing have their own benefits and drawbacks.

Freelancer

You can look for freelancers on websites such as Upwork and Fiverr. These sites are helpful because you can read reviews from people who have used the services before. On Fiverr, each worker provides different services.

This lets you choose what kinds of links you create. Upwork allows you to pay a freelancer by the hour. Each person provides a somewhat different service, so make sure to talk to them before you hire anyone.

Hiring a freelancer can save you money compared to using an agency. The downside is that it can be tough to measure how good a freelancer is. Many of the services available have warning signs that they might be using black hat methods.

For example, one popular freelancer on Fiverr offered a service that quickly posted links to certain websites. This clearly shows that the website with the link is either a low-quality link farm or has very loose rules about what to include.

Agency

Link building agencies usually provide different services, including ongoing link building and single link placements. The advantage of hiring an agency is that you gain a lot of knowledge and experience.

Usually agencies have a team of people who work full-time. They include planners, writers, designers, and outreach experts. Hiring an agency gives you much more knowledge and skills than just bringing in one freelancer.

Not all agencies will do a good job. It’s easy to find good link building services by checking those that have helped successful companies. The issue is that hiring an agency for link building can cost a lot of money, especially if you choose a complete package.

5. Pick the Right Kind of Service

Link building companies usually offer different kinds of services. These are good for different needs and price ranges. They usually have these two types of services:

Managed Link Building

Managed plans are when the agency handles all parts of your link building campaign for you. You will have to pay a monthly fee, and they will help you come up with a plan for building links that fits your needs. These plans are usually helpful for:

• Making content
• Picking the best pages for linking
• Improving anchor text
• Finding good keywords to use

Since these are plans that take a long time, the agency works on building the important connections needed to create trustworthy links. These plans usually cost a lot of money each month. Even though the fees are high, they can lead to low costs for each link.

Often, using managed services is less expensive than hiring a team of link builders to work in-house, which can cost more than $150,000 each year. These plans are good for websites that really want to build links. They need help improving their website’s reputation over time, but they don’t have enough time or money to hire a full team.

Per Link

Per link plans are the most affordable way to get help with link building. Just pick how many links you want to buy and then make an order using the service. The price will vary based on how trustworthy the website is.

Links from more trustworthy sites will cost more than links from less trustworthy sites. When you pick a pay-per-link plan, the link building service might help you with things like the text you use for links.

But you won’t have the full understanding of the strategy that you would have with a managed plan. These plans are useful if you have a plan for improving your website’s search ranking and want to add some specific links to help.

Or if you want a way to create links without spending a lot of money. They are also a good way to make links that can be branded however you want. Digital marketing agencies that aren’t good at link building can use these plans to help their clients.

6. Link Building Services

By now, you should understand how outsourcing works and what type of service you need. The last step is to pick a company or a freelancer to help you with getting links. There are many signs that show you can trust a business. Here are the factors to consider while choosing an agency.

Relevant Traffic Based on Location

The agency must focus on getting backlinks from websites that attract visitors from the right locations to give you the best quality for your clients. They should focus on websites that get most of their visitors from the US, UK, Canada, Australia, New Zealand, and European countries, to match your clients’ target markets.

This method helps you get better results for your clients, improving their SEO and making them happier. It strengthens your agency’s reputation for delivering great and effective SEO services.

Consistent Traffic Volume

When you hire someone to do SEO link building, it’s important to make sure the websites chosen have at least 1,000 visitors each month and have kept a steady amount of traffic for the past year.

This stability is very important for keeping the backlinks working well and trustworthy. Websites that get regular visitors are less likely to be affected by Google changes, which means their backlinks stay useful and helpful.

By keeping a steady amount of visitors, you help support your link-building plan. This consistency keeps the backlinks strong and working well, helping you reach your long-term SEO goals.

Standards for Good Content

The agency should make sure every article has at least 800 words, is written by real people, and is improved with helpful AI tips to make them better. Use AI only to improve the quality of the content, keeping everything at a high standard.

This makes sure the content is interesting and helpful, giving real value to the readers and improving how well the links work. By providing great content, you can make sure your clients know their links are included in useful and relevant material. This helps with SEO goals and also makes the brand look more trustworthy and important. 

Placement of Permanent Links

All link placements should be permanent, which means your clients will get long-lasting SEO benefits. When you outsource to a good link building company, you get lasting links that help improve your search engine rankings over time and give you ongoing benefits.

This lasting effect helps you provide long-lasting SEO improvements to your clients, making sure their money spent on link-building keeps paying off. Providing lasting SEO benefits increases the value of your agency.

Technical Link Needs

There shouldn’t be any redirects, no-follow links, or do-follow links in JavaScript code. Making sure everything is working correctly is very important when you let the agency handle your link building campaign.

This guarantees that the links will work well and help with your SEO goals. By following these guidelines, you help you keep your backlinks strong and working well. This skillful work makes sure that the links help improve their SEO strategy, strengthening your agency’s reputation for providing great service.

No “Sponsored” Labels

The link building company must make sure that there are no “sponsored” labels in the articles so that the links look natural and work well. This way also helps keep the content reliable and trustworthy.

By not using “sponsored” labels, you can give your clients links that are real and authentic. This makes their link-building strategy work better and helps gain trust from both users and search engines.

Clickable Anchor Text

Make sure that anchor texts can be clicked, which improves how users enjoy the site and helps search engine rankings. Search engines only give value to text that you can click on. It is text you can click on that takes you to another web page or section.

This makes the content easier to use and more likely to keep users interested. By using clickable links, you can give your clients valuable connections that Google likes. This can help bring in more visitors and boost their search engine rankings.

Related Neighboring Text

The company must check if the surrounding text is appropriate and does not contain unwanted words like “essay,” “casino,” “loans,” “pharma,” and others. Focusing on what’s important helps keep the content good and trustworthy.

By keeping good quality in neighboring text, you can make sure your clients know their links are in great content. This improves how people see them and makes their link-building work better.

Staying Away from PBNs

The agency should not use Private Blog Networks (PBNs) so that links are posted on good, independent websites. PBNs can be risky and harmful to SEO, so they must prioritize building relationships with trustworthy websites that offer real value and relevance. 

Steering clear of PBNs can give you safe and useful backlinks. This method improves your ranking and shows that your agency cares about quality and dependability.

Related Website Topics

The agency must make sure that the blog topics match your website and keywords. They have to focus on areas like technology, education, marketing, productivity, and e-commerce. This helps keep the backlinks useful and meaningful.

Talking about important subjects can help you get useful backlinks that match your business goals. This method boosts their credibility and trust in their area, making your business an important partner in their online plans.

Approval for Changes

Being open and giving clients control should be the main focus. They should only make changes to URLs and links if you agree, so you stay in control of our link-building plan. They must ask for your permission for any changes to make sure you work together openly. This helps create trust and makes sure the plan fits your needs.

Less External Links

The agency can only allow three external links in each article, so your links stay the main focus. This rule helps keep the content good and on topic. By reducing outside links, you keep the content clear and useful, giving the most value to your links. This method improves your link-building strategy, making your agency more reliable.

Donor Checks

To make sure donor websites are unique and good, they must carefully check them first using tools like Ahrefs. This check makes sure that your backlinks are from fresh and useful sources.

They should make sure at least 100 pages show up on Google, and shouldn’t pay attention to websites that get less than 1,000 visitors each month. You need at least 100 trustworthy websites linking to you, and you don’t want sites that use useless keywords.

You want consistent organic traffic that doesn’t go down, and must make sure that most of it comes from the US. These guidelines help you pick websites that are very trustworthy.

The agency must carefully review the backlinks to make sure they are special and helpful, which helps you improve your SEO. This method helps create a strong and successful link-building plan, making your business a trustworthy partner.

Recent Trends

The agency should pick websites that haven’t been banned or closed down, and that have a steady flow of links going to them without any drop in performance. They must aim for a natural mix of links, including both dofollow and nofollow types, and make sure to get links from trusted websites.

They should look for a history of regular content posting and a growing domain authority to make sure the websites are good and trustworthy.

Results Based on Data

We think the best way to show how good link-building services are is by using data. You must see how well you are doing by looking at important signs like more visitors from search engines, a stronger website reputation, and better rankings for keywords.

The agency must share these results with you by providing detailed reports and case studies. This helps show you the real benefits they offer to your SEO strategies. This method based on data helps create trust and shows that your services are dependable. 

Collaborative and Transparent Methods

Being open and honest is very important in the white label link-building process. From the beginning, the outsourcing agency should give you clear information about costs, timelines, and what to expect, so you always know what’s happening.

Also, please give your opinion and agree before they make any big decisions. They must ask your permission to work together smoothly. Being open like this builds trust over time and makes you a dependable partner for growing your link-building efforts smoothly.

Also Read: How Long Does SEO Take to Update After I Changed Something on My Site?

Why are these Factors Important for Your Business?

When picking a link-building agency, it’s important to look at different things to make sure they fit your long-term SEO goals and provide real benefits. First, it’s important to focus on the quality of backlinks.

A good agency will aim to get links from trustworthy and relevant websites instead of just trying to get a lot of links, which could cause problems later. Looking into the agency’s history and examples of their work can help you see how well they have done in the past and if their methods have helped other clients get better rankings.

Another important factor is how the agency handles SEO ethics. It’s important to make sure the agency follows Google’s rules and uses honest methods. Agencies that use shady methods might get fast results, but they could also harm your website or get it removed from results pages.

Being open and clear is very important. An agency that shares simple reports and updates about where links are placed, along with detailed explanations of their plan, shows that they can be trusted and are reliable.

Also, if the agency knows a lot about your industry, it can help a lot because they will understand the competition and find the best places to get links. By looking at these factors, you can pick an agency that will improve your SEO strategy and ensure your website’s long-term success.

Understanding the Brokerage Model

The brokerage model is mainly focused on being clear and easy to understand. Unlike regular link-building services that might have hidden costs and changing prices, this method offers a clear and simple way to get the help you need.

Transparency that Creates Trust

The agency must show the actual blogger fees to you without any extra charges. This practice is different from what is usual because white-label agencies usually show prices after raising them, which can make things much more expensive.

This method helps agencies understand the real costs, which include a set fee for getting in touch and creating or editing content for specific placements. This way, they get the most value for their money.

Fixed Brokerage Fee

It is better to find an agency that has a simple, fixed-fee policy. They must have a clear fee for their services. This applies to any good website and covers the cost of creating content. This straightforward method ensures that costs are clear and predictable. It keeps your partnership terms consistent, giving you confidence and stability while you work together.

Increased Profits

By using this model, your business can be more open and save money, plus you can make more profit. Find a system that is made to be at least 50% cheaper than regular models while still maintaining the same quality.

Brokerage Model Vs Traditional White Label Services

Feature	Traditional White Label Services	Brokerage Model
Transparency of Pricing	Pricing clarity is often unclear. Agencies may not understand the costs for the services they provide.	Clear information about blogger fees and brokerage fees.
Structure of Pricing	Pricing varies based on how complicated the services are, their importance, and other things.	A set fee for brokerage that doesn’t change based on the domain authority, so you know exactly what you’ll pay.
Profit	Lower profit because of extra fees and added costs.	Made to be at least 50% cheaper than regular models while having good quality, it helps agencies earn more profit.
Flexibility	You might have fewer choices for specific services because of the combined packages.	You have more options because you only pay for the services you actually use.
Quality Assurance	Quality can change and is often not the same every time.	Regular quality checks by approving locations and articles beforehand.
Relationship with Clients	Not being open can sometimes make it difficult to keep good relationships with clients.	Builds trust with clients by giving clear details about costs.
Scalability	Scalability can be restricted by rising costs and not having enough connections with bloggers.	You have the freedom to adjust your budget, quick turnaround times, and flexible content costs. They meet different quality demands while keeping your brokerage rates the same. And it also provides help with link tracking and recovery.

Final Thoughts

Outsourcing link building can be really helpful, especially for companies that want to grow their SEO efforts without putting too much pressure on their own teams. By letting specialized agencies handle this important part of SEO, companies can gain expert advice, connect with useful networks, and get better link-building strategies.

It’s important to be careful when outsourcing. Make sure to choose a reliable partner who uses ethical SEO methods and can show good, lasting results. Even though outsourcing can help save time and money, companies need to make sure the service fits with their overall marketing goals and future plans.

When done right, outsourcing can help improve a website’s credibility, bring in the right visitors, and raise its position in results pages. In the end, having the right partner can help a website succeed in SEO, allowing it to compete well in the busy online market.

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