Whenever someone hears the word “Startup”, they think of two or three people running an IT company with a unique idea. Well, that’s not the reality.
Here are the key characteristics of a startup:
- One or a few entrepreneurs set them up
- A unique idea that tends to segregate into an industry
- Exist without a proper model and gradually make their place in the market
- Seek funds from investors as they don’t have enough money to invest in the early days
- Grow rapidly if they succeed
- A mix of big decisions and small mistakes
Start-ups are trending these days. During the Covid pandemic, many entrepreneurs leave their job to set up their businesses. But, building and growing a start-up can get extremely tough if you don’t prime it via potent digital marketing channels. This is when you need professional SEO services.
SEO can always be worth the try and investment. If you want your startup to grow and expand, you should add SEO to your entire marketing strategy.
In this post, you learn why SEO should be at the centre of your digital marketing efforts.
1. Improves Digital Marketing Campaign ROI
As digital marketing is mostly about ROI, you should implement strategies that generate the highest profits when planning campaigns. As a start-up owner, you need to invest a huge amount of money that demands mid-term capitalization.
As SEO is a long-term process, it gets tough to estimate ROI. But, SEO is effective in boosting ROI. People who find your business use search engines to visit your website to look for more information related to your offerings. 49% of people use Google to search for new products worth the purchase. If your website ranks for popular and relevant search terms, you can drive traffic.
2. Helps You Stay Ahead of Your Competitors
When you just start a business, you tend to face challenges when superseding or making a place among well-established competitors. With SEO implementation, you get a clear path on which actions you should take to earn some of that traffic distribution.
Even though many people consider SEO a crucial element of their broad marketing strategy, a few brands give it the deserved attention. Thus, many brands can’t make the most of a potent SEO strategy.
Are your competitors not ranking in one of the topmost spots or featuring on the first SERP for the mostpopular keywords in your industry? Work on SEO to grow your brand’s online presence and rank higher than those competitors. If your competitors rank high, you can give them tough competition by implementing a consistent and effective strategy.
3. Brings Qualified Leads
People who discover your website on search engine results actively look for your content. Thus, they tend to get more engaged and willing for conversion compared to leads acquired from somewhere else.
When you target social media users, you compromise on another task, which means you compete for their attention. This leads to fewer visits to your website and decreases the chance of conversions.
4. Enhances Brand Recognition
Building a massive social media presence is one of the most effective ways to enhance your brand recognition. Though social media always works as a platform to improve your brand’s online presence, SEO is a good strategy to boost brand recognition.
When people search for relevant terms in your industry and your brand consistently displays in the SERPs, you build awareness in a manner that improves your credibility. 46% of Google searches have local intent, and approximately 72% of customers who look for businesses online visit the discovery websites within a five-mile radius.
A high search engine rank reflects brand trustability. If people see your brand features consistently on the leading websites, they consider you trustworthy. As you formulate a business plan, think about ways in which your product and business operations can generate profits capturing the attention of target customers.
You need to create enriching content and use your business skills to be a reliable source for a reporter/journalist.
5. Promotes Brand Without Paid Ads
You can see results from SEO campaigns every day. While ads cost a lot and deliver the desired results when you still run them. However, you can keep on getting results from SEO even for years.
After you rank high on SERPs, your content will keep on delivering results to your brand without the need for doing anything. Content is one of the most crucial elements of SEO that sets you apart from your competitors.
6. Great Decision Making Tool
You can use the same data, which helps you to evaluate customer behavior, for other important actions. Apply information to an entire strategy, which you can use to make decisions fueling your startup’s growth. After you identify target customers, you can decide how to convert them.
For instance, if a specific keyword does well, you can build a keyword cluster using terms that are not searched frequently. If you do so, it boosts the strength of poor keywords and improves search engine rank consistently.
The Bottom Line
SEO is not as tough as it seems for a start-up. Start with a simple approach and follow the basics. Prioritize content development and interlinking. Keep on working on SEO and start being patient. If you take the right steps at the right time, you will get the desired results. All the best!
Frequently Asked Questions
Why is SEO important for small businesses?
SEO is becoming more and more important for small businesses. It established your authority as an expert in your industry, driving qualified leads to your website. All this while promoting the business organically.
Should small businesses hire an in-house SEO or outsource to an agency?
For small businesses, hiring an in-house SEO can prove to be expensive, while also demanding your time to keep an eye on the work being done. Outsourcing to an experienced digital marketing agency is a cost effective option with the guarantee of quality work being done.