It’s that time of the year again! Friendship Day is round the corner, and all the brands/businesses are coming up with different kinds of campaigns to showcase their line of products. Well, any occasion is a good time to promote or give a quick boost to your business. Here are seven exciting friendship day marketing ideas to skyrocket your sales. If you are short on time, you may go ahead and hire the social media marketing services from a reputable company.
Friendship Day Marketing Ideas
You need to pull up your socks and bring your A level game on the table. As a digital marketer, you have to grab the opportunity and get the attention your business deserves. Customers are looking for a sign – and you need to grab this opportunity – and make use of it. You could use social media, email, the website, and all the platforms that allow you to boost your campaign. Running short of ideas? Well, we have some amazing Friendship Day marketing ideas for you:
- Advertise on your website
- Run contests on social media
- Email marketing
- Go live on social
- Flash mobs
- Promote combos
- Think different
#1 Use Your Website to Put Forward a Crisp Message
Your website is the foundation wherein you can post the campaign and spread the word.
- Use creative images such as greeting the visitors on the home page itself.
- Post offers related images on the website’s landing page.
- You can have pop-ups that offer discounts. These shouldn’t be intrusive else, the visitors will find another site to check out.
- Please ensure that the website is user-friendly. It should open easily else, the users will lose interest and find another website.
#2 Use Your Social Media Platform to Post Offers and Contests
This one tops all Friendship Day marketing ideas. Most of the large brands are using social media to promote their offerings. There are almost 2.9 billion users on Facebook who are actively going through posts, and most of them are actually buying services and products from these social media pages. Users feel connected to you when they know you are present on social media.
Want to know how other brands are promoting their offerings on social media? Take a look!
Domino’s Pizza on Facebook
Here’s how Dominoes promoted their offerings through a heartwarming video. The brand posted this video on YouTube as well and so far, it has got more than 7.6 lakh views.
The video shows a conversation between kids. They are talking about how friendship does not last when you grow up. One of the kids promises that he will never let their friendship die. The ending is heartwarming and plants a warm smile on everyone’s face.
This is an excellent strategy, especially before Friendship’s Day. It makes the viewer happy, and they might reach out for their phone and make a call to Dominoes.
Cadbury’s Facebook Strategy on Friendship’s Day
Social media has always been relevant. Back in 2011, Cadbury urged the customers or the followers to share their ‘dosti ka shubh arambh’ images on the Facebook wall. In 2022, they released a video of Cady and the cool gang of friends on Facebook and YouTube. Basically, it’s all about starting a conversation with your audience. When you connect with them, they will also start trusting your brand.
Here’s a sneak peak of Dosti ka Shubh Arambh ad:
These platforms are being seen by thousands of people. When you share content on social media, it spreads. The icing on the cake is when someone gets some goodies in return.
Hershey’s Instagram Friendship Day Campaign
Hersheys India came up with an excellent contest wherein you can share a moment with a friend in the comment section. This way people could tag their friends and the best memory gets lots of chocolate bars. It’s a great way to connect with the audience and also compel them to participate.
#3 Sending an Email with a Promo Code
Don’t shy away from sending an email to your prospective and existing clientele. You are offering a treat to your customers. When a woman sees a 50% discount or 1000 INR OFF, she always steps in and buys something to avail that offer.
A promo code will compel buyers to shop online or walk into your store. Offer this on special occasions like Friendship’s Day. You could say that it is only available till Friendship Day, so go buy a gift for your friend.
FoodFex posted a Friendship’s Day promo code on their social media page. This created a lot of buzz and people used the code to avail 20% discount.
This will ALSO work for your brand!
Everyone loves a discount or promo code! Savings = HAPPINESS
#4 It’s Time to Go Live
Live video is one of the best features on Instagram and Facebook. You can connect with your target audience and the existing clientele. You could also invite a celebrity guest to talk about friendship. This will grab the attention of your followers. Here’s an idea: you could invite your followers to join the live show and give them the opportunity to speak to the celebrity guest.
#5 Flash Mobs are ALWAYS Cool
Do you have the time and patience to organize a flash mob? Everyone starts dancing together in a mall or a crowded space. This way everyone has a good time! You can design gift coupons, takeaways, and eateries.
Take some inspiration and put on your dancing shoes!
This way people will come to the kiosk and buy products. It requires a little bit of investment, but the strategy DOES work. Make sure your social media strategist live streams the flash mob so that followers can also view it.
If you feel people are not participating in the flash mob, you need to get some people from your office to create that kind of vibe at the mall. But since it is a fun activity, everyone in the mall would want to join in!
#6 Make it a COMBO, please!
Friendship is between two or too many people. You need to think about combo offers at this time. 1+1 is a good way to grab attention.
Most of the shoppers believe that online shopping is much more convenient and sensible. Make sure you work on your email and social media campaigns. Offer everything in pairs like 1+1 on dresses, beauty products, headphones, and all the works.
Here’s a classic example:
When you go to the PVR App, you can buy 2 tickets and get 1 free only on Friendship Day. This is a great offer and it will compel people to go out with their friends and enjoy a movie.
During COVID times, we could not really step out and have fun with our friends. Now is the time you need to go for these offers and watch a movie together. As Shahrukh Khan says, ‘Kya pata kal ho na ho?’
#7 Think of Something Extraordinary
Archies brand has introduced ‘Har rishte mein dosti’ campaign.
The whole idea is to break the age barrier. Even your mother, father, or grandfather can be your friend.
We always have the age stigma. Archies tells you to stop being calculative and make friends that win your heart and make you happy.
Make Your Campaign Count, Bring a Smile on Everyone’s Face
As a digital marketer, your job is to plant a smile on people’s face. You have to make every occasion special with your content. Days such as Friendship’s Day come once a year.
Friendship needs to be celebrated every single day, but let your creative juices flow at this point and make this day count. We’ll think of something else when Valentine’s Day is round the corner, but as of now, focus on friendship and create effective campaigns on social media, websites, and other platforms.
Frequently Asked Questions
When is friendship day celebrated in India?
The first Sunday of August is celebrated as friendship day in India.
How can we celebrate friendship day virtually?
Here are some cool and simple ideas to celebrate Friendship Day online:
Send gifts online
Send a cake
Plan a virtual party
Organize a watch party
What can be some useful friendship marketing ideas?
It is advised to start a few months before the day, so your offers and promotions may reach your target audience well within time. Hiring a digital marketing company can be a good idea if you don’t have a dedicated marketing department. For more Friendship Day marketing ideas, read the post above.